INOA stands for “Innovation No Ammonia” and is a breakthrough ammonia free odorless haircolor from L’Oreal Professionnel. INOA hair color delivers exceptional permanent haircolor results with supreme respect of the hair. Labratory testing shows that after nine applications, INOA colored hair is as smooth as before color was applied.


AZ Craft

Introducing äz (pronounced “oz”). Our goal was to craft a haircare line that embodies the rich history and heritage of the romance and theater of hair. We set out to launch a line of Haircare products that we could firmly stand behind and be passionate about. äz Haircare is made with the finest quality ingredients that are balanced to give you the highest follow through performance possible, empowering you to create any style and to look your very best.

Kérastase, the world’s leading exclusive luxury haircare treatment line, found its way to American shores in May 1999. Kérastase arrived in salons with a unique approach to haircare, one that demonstrated both a passion for beauty and a commitment to well being. World-renowned as the leaders in professional haircare, Kérastase Paris combines innovative technologies with the ultimate salon experience.

KMS California
KMS California has continuously inspired and revolutionized the professional haircare industry over the past thirty years with constant advances in technology and innovative combinations of natural ingredients in our product lines. Inspired and tested by stylists, KMS California products are made for all hair types and textures. Our products are successful in the real world, in real life, with real people.

goldwell kerasilk

Goldwell Kerasilk
The new Kerasilk with Keratransform Technology™ (KT³™) fuses the power of three superior ingredients to deliver powerful transformations. This impressive luxury hair care innovation is the foundation for the perfect transformation of beauty, strength, and protection. Customizable salon services provide exceptional and long lasting results. Salon Exclusive home care products maintain the salon results.

Goldwell strives to set standards for professional hair care throughout the world. From the essential to the creative, Goldwell Hair Products has everything you need to create amazing, durable styles.

Redken For Men
Redken For Men products offer focused technology for stronger hair and balanced scalp. What does hair and steak have in common? The answer is protein. Hair is comprised mainly of a non-living protein called keratin. As you take on the day, your hair loses essential elements that provide strength and energy. It’s important to use a shampoo (and conditioner) that help you to refuel your hair.

Today, Redken is a global leader in professional haircare products and services. The company is energized with talented people, strong partnerships with the best hairdressers, and superior Research and Development. Redken products are now available in professional beauty salons in over 50 countries. Redken is known for developing patented protein technologies and now holds over 60 global patents on products and ingredients. In fact, Redken’s two latest patents for protein technology are the basis for our haircare and styling lines.

Ouidad is dedicated to understanding and addressing the unique concerns of all kinds of curly hair. We are passionate about making individuals feel their most beautiful and are committed to celebrating and empowering the curl community to embrace and be proud of their natural curly hair.

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The sea is the ultimate therapy for both mind and body. We took our inspiration from the sea to create aquage, the first professional hair care to combine the most advanced technology with pure, organic sea botanicals to nurture, hydrate, strengthen and protect your hair.

Aquage hair products are formulated with algaeplex sea botanicals. The Algaeplex sea botanicals in the Aquage collection are a carefully selected blend of algae, seaweed and kelp, to nourish, hydrate, strengthen and protect hair. Aquage products helps beautify your hair by containing the best possible ingredients.

Pureology creates radiant vibrancy in colour-treated hair, adding intense shine from start through finish. Our products dramatically improve hair condition by utilizing ground-breaking ingredients and scientifically advanced technology. Pureology maximizes colour retention in colour-treated hair, assuring “Longer Lasting Hair Colour GUARANTEED!”

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A decade on from revolutionizing hairstyling with the launch of its first styler, ghd remains true to its founding ethos: the spirit of transformation. In addition to its iconic stylers, which continue to be a cult must-have for women in search of beautiful hair, new product line ghd Style and a collection of professional brushes complete the ghd range.

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GAMA Italy Professional was founded by Mario Gardini in 1969, in the outskirts of industrial Bologna. From its origin, the company it was synonymous of research and innovation, launching the first ever consumer hair straightener in the world.

Over the years, continuous research in the field of hair-care has led to the design of groundbreaking technologies and practical features that make it easy and comfortable to achieve even the most elaborate hairstyles, while also maintaining and improving your hair’s health. From hair straighteners to hair dryers, curling irons to accessories, hair nourishing products to the men’s clippers, trimmers and more, GAMA prides itself on leading hair product solutions for everyone.

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Created by stylists who use tools daily VARIS offers the latest features and patented technology giving you the reassurance of top quality tools with professional results. The complete VARIS line of tools are made with Hyroionic Crystals which add hydration and shine to the hair through negative ions and far infrared energy. Energy efficient, advance technology and high performance makes VARIS an easy choice for your styling tool needs.